DEEP LEARNING & MACHINE LEARNING PROJECT ☍
CHURN PREDICTIVE MODEL WITH OBSERVATIONAL TIME WINDOW (OTW)
CLASSIFICATION ALGORITHMS AND NEURAL NETWORKS
Practical Business Case
Autor: Daniel Carrillo
R Script
Python Script
Description:
Statistical model for a company that needs to predict if a customer/client will stay less than a specific period of time with its product or service. With this predictive model, the company can plan to construct commercial campaigns that benefit those clients that will stay more than a specific period of time and penalize the ones who will not. To predict the probability of a client dropping/canceling the product or service, classification algorithms and neural networks are implemented.
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